We're seeing shades of the shift back towards a more mature product in various storylines. Granted, we won't be seeing any more of the blatant profanity or sexually-suggestive skits with the Divas, but we'll see more adult-oriented storylines. We'll never see the regular use of blood (their blood policy is, in part, due to the risk of hepatitis) and we likely won't see any more unprotected chairshots to the head, but we'll still see wrestlers get creative in finding ways to convey the gravity of moments. People don't understand that those two policies weren't instituted because of the family-friendly approach, but rather, as response to things like the Chris Benoit murder-suicide and general health concerns. Concussions are a big thing in all of sports, hence the need to remove chairshots to the head if wrestlers aren't taking them properly. The writing overall just needs to improve. You don't need to be vulgar to tell a good, edgy story. You can still do an Undertaker-Stephanie McMahon abduction storyline and you can still do an Austin-McMahon blood feud, you just won't see them pushing the envelope for the sake of shock value. Back then, it was all for ratings. At this point, now that the ratings are as good as they'll get, give those loyal viewers an incentive to keep watching by giving them storylines that won't insult their intelligence.
