The Create An Arena mode is actually just designing the ring and surrounding areas; the stage itself is not customizable, from what I've seen and read, so you just have a generic HD titantron area similar to RAW and SmackDown but I think you can have it show custom logos. The Custom Titantron Video feature looks to be sufficient. Only a handful of designs to choose from, but certainly better than having to use an existing wrestler's entrance video for my created wrestler. I think I'll have different brands every four months. I'll keep RAW and SmackDown as my main event brands, but I'll have niche brands to accompany them. For example, I might have a tag team-only show, then change it to a WCW-only show, then an ECW-only show, created wrestler-only show, etc. Occasionally, I'll push someone and have them make the jump to the main event brands, and then move guys around as needed. The roster appears to be big enough to make it work.