Pretty sure it goes to the retired players and something to do with medical issues for retired players i forget what its called though Edited found this on a website.... According to the NFL, all money collected from fines goes to charitable causes, including supporting its retired players. In a 2010 statement, the NFL responded to public comments from Pittsburgh Steelers safety Ryan Clark, who publicly challenged the NFL to give back fine money in the event of a player lockout. They clarified that all on-field fines go to the NFL Player Care Foundation—which provides medical, emotional, and financial assistance to retired NFL players—and the NFL Players Association Player Assistance Trust, a fund that helps professional and amateur football players' families in a crisis. The money can also go to various disaster relief and health-related charities backed by the NFL.