Motortrend "___ of the Year" is a joke. Especially for trucks. They just give it to whoever puts out their new model that year. Just look at the past 4 years, all new redesigns. 10 Ram, 09 F-150, 08 Tundra, 07 Silverado. Then you have the whole Ridgeline debacle and the atrocious ML320(the year before they started SUV of the year). That award doesnt mean antything. Seeing as the 2011 Super Duty is the only "new" thing this coming year, it will probably win.